Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at the new platform : Background information on Messe Frankfurt:
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Providing maximum convenience for visitors, Apparel Sourcing Paris, Avantex Paris, Leatherworld Paris, Shawls&Scarves Paris, Texworld Paris and Texworld Denim Paris belong to the cluster of related trade shows organised by Messe Frankfurt France, held in one and the same location, on the same dates and where entry is free upon presentation of professional credentials. The 24H01 Trendbook can be downloaded here. We oscillate between the natural and the fake, cotton and nylon which is making a comeback, but also "seventies" materials such as corduroy to which we apply a contemporary treatment. » This is the Totem generation of this new time outdated but uninhibited, it expresses a style worked to resemble the natural: new fabrics given an air of the past, a crumpled effect awakened by acidulous colours. We are showing off the vestiges of a bygone, but regretted, era. It no longer fits, but it bears the scars of the happiness and carefreeness of that time. Materials such as wool, hemp or linen, used in natural tones, give substance to the themes of authenticity and pop culture. In search of naturalness, it (re)opens the way to cocooning, softness and tradition with Vichy prints and checks. A touch of ideology.» This generation is like the times: pragmatic, driven by opposing winds, complex and ambivalent. A generation of young people who are in the midst of a crisis. Between the overwhelming and ubiquitous boomers and the independent and elusive generation Z. Lycra materials, small fine meshes (fishnet, mesh) and transparent veils are in the spotlight. This runway expresses the gap between style and age, in a flashy but sophisticated way, with amplitude (transparency and lightness). The « swipe », a digital symbol of a new approach to reality, is also the sign of an adolescence in a hurry to enter the adult world. Like a filter between them and reality, a balm for the present. « Technology and the virtual coat them like an aura. The contrast of colours, drawn from the world of toys, but also of materials, attests to this: it is the world of nylon, of small polyamide knitwear, of chic ribbed jersey, but revisited by digital technology in a luxury sportswear spirit. » The environment of these Metavers' contemporaries is also that of childhood, school and play. A fusion of the real and the virtual, like a natural cross between two species. « They don't master technology, they are technology.
The new edition of the Trends Forum, which is inspired by this, will be organised around four major generational themes, all of which will be staged using a selection of exhibitors' fabrics and clothing. Based on emerging aesthetic trends and contemporary economic and social signals, the transgenerational journey they propose intertwines the real and the virtual in a unique universe: 24H01, neither tomorrow nor yesterday, like the beginning of a new Big Bang.
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